I have been wanting to improve the way I packaged my etsy purchases to send off that would protect them, but also brand them for my shop. This weekend I worked on adjusting the brand of my shop a bit, using softer colors that better aligned with my products. Then, today I used this new identity to create a tag to use as a wrap or a ‘bow” and then wrapped the purchase in gift wrap created from pages from the phone book (finally a use for this thing!) I love the final result!