Little Big Cherry Identity & Package Design

Little Big Chocolate began production in 1887, but despite its long history, it failed to capture the attention of newer generations. The new packaging focuses on the structure of the candy, through layers of chocolate and fruit, by creating nested packaging with strong geometric shapes. A typeface was designed to accompany the new package design, where each letter is shaped out of a square, further emphasizing the geometric shape of the candy and packaging.

My name is Nicole Charshaf, and as of June 2009, I am a graduate of the Art Institute of Portland with a Bachelors in Graphic Design. Among other things, I enjoy clean design & code, taking pictures, and talking about design. I am available for freelance projects, so if you like my work please contact me.